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  • Writer's pictureLaurent DECORY

Putting HCPs and patients in the center of omni-channel orchestration

Following panel discussion during day 2 of KP-Morgan Group Global Commercial Excellence Summit, BlueJet Consulting Managing Director Laurent Décory declared "I really enjoyed interactive discussion. My key takeaway is that despite digital acceleration, Pharma and MedTech should not become technology centric, and instead be 100% people centric: putting HCPs and patients in the center, listening to issues and needs, adapting our offer, empower sales team as omni-channel orchestrator"

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