Laurent DECORY
Engaging with patients: a must for MedTech
Engaging more directly with patients becomes critical for MedTech: to encourage early diagnosis, communicate therapy value, drive...
top of page
For Pharma, Biotech, MedTech.
Commercialization: Implemented
Search
Laurent DECORY
Jan 4, 20211 min read
Happy New Year from BlueJet Consulting to our friends, partners, colleagues and clients
Dear friends, partners, colleagues and clients, we wish you a very happy new year for 2021. May this new year bring a quick end to the...
6 views0 comments
Laurent DECORY
Jan 4, 20211 min read
Covid has moved Pharma & MedTech to Omni-Channel for good: time to prepare a new GoToMarket strategy
The COVID-19 crisis has transformed the healthcare ecosystem in just a few months. It has prevented patients to consult their doctor in...
3 views0 comments
Laurent DECORY
Dec 16, 20201 min read
Telehealth integrated into care mix by clinical teams
Covid-19 has led to explosive use of telehealth. To integrate it into balanced and sustainable care mix, clinical teams are now adapting...
4 views0 comments
Laurent DECORY
Dec 16, 20201 min read
Healthtech is coming of age, from AI drug discovery to omni-channel commercialization
Digital health is quickly transforming Pharma and MedTech value chain: from AI drug discovery, siteless trials, at-home diagnostics,...
6 views0 comments
Laurent DECORY
Dec 16, 20201 min read
Prepare post-Covid GoToMarket through adapted mix of remote and customer facing activities
As a key learning from Covid, Pharma and MedTech commercial teams need to keep a significant portion of remote interactions for speed and...
2 views0 comments
Laurent DECORY
Dec 16, 20201 min read
Accelerating healthcare innovation throughout the pandemic
Covid has accelerated Pharma and MedTech innovation way beyond vaccines or PPE. Companies that innovate in products, services and...
1 view0 comments
Laurent DECORY
Dec 16, 20201 min read
Product Management and Sales Training conference focuses on sales leadership for omni-channel teams
Highly interactive discussions during day 2 of TT Group Product Management and Sales Training conferences: Launch Readiness, evolving...
3 views0 comments
Laurent DECORY
Dec 16, 20201 min read
European MedTech Conference: moving innovation from product centric to customer solutions
Exciting discussions today during day 1 of European MedTech and Diagnostic Strategic Product Management conference by TT Group. Strong...
2 views0 comments
Laurent DECORY
Dec 16, 20201 min read
Telehealth allows Pharma and MedTech to reshape launches
Use of telehealth has exploded during Covid 19 outbreak. Pharma and Medtech are considering it for launch preparation and execution....
1 view0 comments
Laurent DECORY
Dec 13, 20201 min read
Accelerating innovation, omni-channel transformation and partnerships
Fantastic discussions during MedForce day 1 on how Covid-19 can help accelerate innovation, omni-channel transformation, and partnership...
3 views0 comments
Laurent DECORY
Dec 13, 20201 min read
Covid-19 procedure backlog increases patients willingness to pay for surgery
Due to Covid-19 related procedure backlog, twice as many patients are willing to pay for cataract surgery, hip or knee replacement rather...
0 views0 comments
Laurent DECORY
Dec 13, 20201 min read
V-shaped recovery for procedure volume: impact for Medtech
September surgical procedure volumes were approaching last year’s numbers, however the “new normal” includes more ambulatory surgeries...
0 views0 comments
Laurent DECORY
Dec 13, 20201 min read
Putting HCPs and patients in the center of omni-channel orchestration
Following panel discussion during day 2 of KP-Morgan Group Global Commercial Excellence Summit, BlueJet Consulting Managing Director...
1 view0 comments
Laurent DECORY
Dec 13, 20201 min read
BlueJet Consulting Managing Director to present during MedTech Commercial Leaders Forum
Beyond digital, MedTech and Pharma need to move to integrated Omni-Channel GoToMarket. Join BlueJet Consulting Managing Director Laurent...
0 views0 comments
Laurent DECORY
Dec 12, 20201 min read
Oncology market outlook and go-to-market
Oncology is the largest pharma market and among most competitive. Despite huge progress, large unmet medical needs remain. Increasingly...
0 views0 comments
Laurent DECORY
Dec 12, 20201 min read
Digital health is going mainstream
New FDA Center of Excellence will oversee apps, wearables, digital therapeutics and AI programs. The center of excellence will also build...
1 view0 comments
Laurent DECORY
Dec 12, 20201 min read
Accelerate transition to omnichannel go-to-market
As patient care evolves toward hybrid remote / in-person, Pharma and Medtech need to accelerate move to integrated omnichannel...
0 views0 comments
Laurent DECORY
Dec 12, 20201 min read
Remote monitoring for cancer patients with Covid-19: lessons learned
By combining web-surveys, telephone and automated alerts, Memorial Sloan Kettering Cancer Center has been able to monitor Covid positive...
1 view0 comments
Laurent DECORY
Dec 12, 20201 min read
Procedure volumes and hospital traffic roller-coaster continues
Procedure volumes and hospital traffic continued to recover in August, as medtechs and investors regained confidence in increased demand...
0 views0 comments
bottom of page