Laurent DECORY
Engaging with patients: a must for MedTech
Engaging more directly with patients becomes critical for MedTech: to encourage early diagnosis, communicate therapy value, drive...
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Laurent DECORY
Jan 4, 20211 min read
Happy New Year from BlueJet Consulting to our friends, partners, colleagues and clients
Dear friends, partners, colleagues and clients, we wish you a very happy new year for 2021. May this new year bring a quick end to the...
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Laurent DECORY
Jan 4, 20211 min read
Covid has moved Pharma & MedTech to Omni-Channel for good: time to prepare a new GoToMarket strategy
The COVID-19 crisis has transformed the healthcare ecosystem in just a few months. It has prevented patients to consult their doctor in...
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Laurent DECORY
Dec 16, 20201 min read
Telehealth integrated into care mix by clinical teams
Covid-19 has led to explosive use of telehealth. To integrate it into balanced and sustainable care mix, clinical teams are now adapting...
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Laurent DECORY
Dec 16, 20201 min read
Prepare post-Covid GoToMarket through adapted mix of remote and customer facing activities
As a key learning from Covid, Pharma and MedTech commercial teams need to keep a significant portion of remote interactions for speed and...
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Laurent DECORY
Dec 16, 20201 min read
Product Management and Sales Training conference focuses on sales leadership for omni-channel teams
Highly interactive discussions during day 2 of TT Group Product Management and Sales Training conferences: Launch Readiness, evolving...
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Laurent DECORY
Dec 16, 20201 min read
European MedTech Conference: moving innovation from product centric to customer solutions
Exciting discussions today during day 1 of European MedTech and Diagnostic Strategic Product Management conference by TT Group. Strong...
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Laurent DECORY
Dec 16, 20201 min read
Laurent Décory to chair European MedTech Strategic Product Management Conference
Laurent Décory, BlueJet Consulting Managing Director, declared "I'm really proud to chair day 1 of European MedTech and Diagnostic...
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Laurent DECORY
Dec 16, 20201 min read
Telehealth allows Pharma and MedTech to reshape launches
Use of telehealth has exploded during Covid 19 outbreak. Pharma and Medtech are considering it for launch preparation and execution....
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Laurent DECORY
Dec 13, 20201 min read
Accelerating innovation, omni-channel transformation and partnerships
Fantastic discussions during MedForce day 1 on how Covid-19 can help accelerate innovation, omni-channel transformation, and partnership...
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Laurent DECORY
Dec 13, 20201 min read
BlueJet Consulting Managing Director chairs day 1 of MedForce conference
BlueJet Consulting Managing Director Laurent Déory declared "I feel priviledged to chair day 1 of MedForce conference. Together with many...
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Laurent DECORY
Dec 13, 20201 min read
Covid-19 procedure backlog increases patients willingness to pay for surgery
Due to Covid-19 related procedure backlog, twice as many patients are willing to pay for cataract surgery, hip or knee replacement rather...
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Laurent DECORY
Dec 13, 20201 min read
V-shaped recovery for procedure volume: impact for Medtech
September surgical procedure volumes were approaching last year’s numbers, however the “new normal” includes more ambulatory surgeries...
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Laurent DECORY
Dec 13, 20201 min read
Boosting Pharma and MedTech productivity with omni-channel go-to-market
For Pharma and MedTech, now is the right time to re-think commercial setup, from omni-channel go-to-market to data-enabled sales...
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Laurent DECORY
Dec 13, 20201 min read
Putting HCPs and patients in the center of omni-channel orchestration
Following panel discussion during day 2 of KP-Morgan Group Global Commercial Excellence Summit, BlueJet Consulting Managing Director...
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Laurent DECORY
Dec 13, 20201 min read
BlueJet Consulting Managing Director to speak during Global Commercial Effectiveness Summit
Beyond Covid-led digital acceleration, Pharma and MedTech need rethink their go-to-market strategy and orchestrate resources between...
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Laurent DECORY
Dec 13, 20201 min read
BlueJet Consulting Managing Director to present during MedTech Commercial Leaders Forum
Beyond digital, MedTech and Pharma need to move to integrated Omni-Channel GoToMarket. Join BlueJet Consulting Managing Director Laurent...
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Laurent DECORY
Dec 12, 20201 min read
Oncology market outlook and go-to-market
Oncology is the largest pharma market and among most competitive. Despite huge progress, large unmet medical needs remain. Increasingly...
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Laurent DECORY
Dec 12, 20201 min read
MedTetch Commercial Leaders Forum kick-off
Excellent presentations during 1st day of MedTetch Commercial Leaders Forum, with great speakers such as Stephen Laws, Hank Sczerba and...
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Laurent DECORY
Dec 12, 20201 min read
Accelerate transition to omnichannel go-to-market
As patient care evolves toward hybrid remote / in-person, Pharma and Medtech need to accelerate move to integrated omnichannel...
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