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China Oncology: an increasing burden and growth opportunity
With 50 % of global gastric, hepatic, and esophageal cancer cases and high lung cancer incidence, China Oncology market is a unique and...

Laurent DECORY
Dec 12, 20201 min read


Ostuka acquires “smart pill” company Proteus for 1/100th of its previous value
Proteus, the “smart pill” unicorn, once valued at $1.5 billion, is acquired by Otsuka for $15 million. Digital Therapeutics have a great...

Laurent DECORY
Dec 12, 20201 min read


Health professionals want more from sales teams, through relevant channel mix
In post-Covid, health professionals want more support and interactions from representatives, through a mix of virtual and in-person. This...

Laurent DECORY
Dec 12, 20201 min read


GENFIT moves focus to promising NASH diagnostic
In a promising but risky NASH market, study shows GENFIT NIS4 easy test allows to identify patients who require treatment, without need...

Laurent DECORY
Dec 12, 20201 min read


Right-sizing, not downsizing, for post-covid
Covid-19 pandemic has created roller-coaster situations for Pharma and MedTech companies. For post-covid commercial restart, life science...

Laurent DECORY
Dec 12, 20201 min read


5 tips for Pharma and MedTech to boost sales
How can Pharma and MedTech boost sales teams in post-covid: Adjust sales and resource expectations around scenarios Re-work incentives...

Laurent DECORY
Dec 12, 20201 min read


Reduce procedure backlog by accelerating transfer to ambulatory
Millions of elective surgery procedures were postponed due to Covid-19, creating a backlog that will take months to clear. One way of...

Laurent DECORY
Jun 3, 20201 min read


Prepare Pharma & Medtech post-Covid commercial re-start
According to latest HCP and consumer surveys performed in 10 countries, Covid crisis has reduced patients visits by 45%, Rep-HCP...

Laurent DECORY
May 17, 20201 min read


Pharma & MedTech new normal: digital, patient-centered trials, automated supply chain, productivity
To shape the new normal, Pharma and Medtech companies need to push the boundaries on digital, patient-centered trial design, supply chain...

Laurent DECORY
Apr 17, 20201 min read


6 success factors for achieving post-M&A cross-selling synergies
Post-M&A, achieving cross-selling synergies requires sales teams Complementarity, Connection, Capacity, Capability, Compensation and...

Laurent DECORY
Mar 3, 20201 min read
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