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MedTetch Commercial Leaders Forum kick-off
Excellent presentations during 1st day of MedTetch Commercial Leaders Forum, with great speakers such as Stephen Laws, Hank Sczerba and...

Laurent DECORY
Dec 12, 20201 min read


Accelerate transition to omnichannel go-to-market
As patient care evolves toward hybrid remote / in-person, Pharma and Medtech need to accelerate move to integrated omnichannel...

Laurent DECORY
Dec 12, 20201 min read


China Oncology: an increasing burden and growth opportunity
With 50 % of global gastric, hepatic, and esophageal cancer cases and high lung cancer incidence, China Oncology market is a unique and...

Laurent DECORY
Dec 12, 20201 min read


Ostuka acquires “smart pill” company Proteus for 1/100th of its previous value
Proteus, the “smart pill” unicorn, once valued at $1.5 billion, is acquired by Otsuka for $15 million. Digital Therapeutics have a great...

Laurent DECORY
Dec 12, 20201 min read


Health professionals want more from sales teams, through relevant channel mix
In post-Covid, health professionals want more support and interactions from representatives, through a mix of virtual and in-person. This...

Laurent DECORY
Dec 12, 20201 min read


GENFIT moves focus to promising NASH diagnostic
In a promising but risky NASH market, study shows GENFIT NIS4 easy test allows to identify patients who require treatment, without need...

Laurent DECORY
Dec 12, 20201 min read


Right-sizing, not downsizing, for post-covid
Covid-19 pandemic has created roller-coaster situations for Pharma and MedTech companies. For post-covid commercial restart, life science...

Laurent DECORY
Dec 12, 20201 min read


5 tips for Pharma and MedTech to boost sales
How can Pharma and MedTech boost sales teams in post-covid: Adjust sales and resource expectations around scenarios Re-work incentives...

Laurent DECORY
Dec 12, 20201 min read
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