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  • Writer's pictureLaurent DECORY

Post-Covid new normal will be synchronized omni-channel

Shift to digital only and remote interactions was/is the only available option during the pandemic. I expect the new normal to be synchronized omni-channel, built on newly acquired digital fluency, as well as established relationships and trust, both between patients-HCPs and HCPs-Pharma & Medtech field teams.

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