Launching in pandemic time requires bold moves, such as those taken by Esperion, Horizon, Eisai or Clarus:
- remote interactions with physicians
- virtual speaker series
- helping existing patients find access to clinical sites to receive treatment
- identifying communication preferences with each customer to build a personalised contact plan
- connect patients with live nurse educators to help them understand their symptoms
- helping physicians using remote meeting platforms.
Key lessons learned: build on relationships, repurpose agile sales team, well-versed in virtual outreach tools, and equip them with impactful digital materials to win in blended commercial future.
Are you ready for bold moves ?
