• Laurent DECORY

Launching in post-covid time: bold moves required

Launching in pandemic time requires bold moves, such as those taken by Esperion, Horizon, Eisai or Clarus:

- remote interactions with physicians

- virtual speaker series

- helping existing patients find access to clinical sites to receive treatment

- identifying communication preferences with each customer to build a personalised contact plan

- connect patients with live nurse educators to help them understand their symptoms

- helping physicians using remote meeting platforms.

Key lessons learned: build on relationships, repurpose agile sales team, well-versed in virtual outreach tools, and equip them with impactful digital materials to win in blended commercial future.

Are you ready for bold moves ?


#bluejetconsulting #postcovid19 #launches


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