To drive growth in the digital age, Marketing needs to be rewired for speed, collaboration, customer focus and execution.
"Modern marketing” should be more than a good digital campaign, an shiny mobile app, or a nice design across multiple channels.
Marketing in the digital age needs to drive growth by harnessing the full capabilities of the business to provide the best best customer experience.
Achieving this promise requires a complete redesign of Marketing for increased speed, collaboration, customer focus and execution excellence. Moving from product to stakeholder marketing is a first step.
It's not so much about changing what marketing does but rather transform how the work is done.
